Print Design & Illustration

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48th Street NYC Sign Display (Proposal #1)

Original Size - 3 Pieces (each 36 X 48 inches)

Proposal #2 is currently displayed on the north side of the FOX News Channel Headquarters Building in New York City.

Project Requirements: Design an eye-cathcing series of posters to be displayed outside of the FOX Headquarters Building located in Times Square in New York City.

Approach: Using the well recognized F-O-X of the FOX corporate identity, the goal was alert passers by that this was the Worldwide Headquarters. The idea was to create a feeling of excitement with a spotlight effect without taking away from the letters. The 3 letters were the focus while the contrasting blue was used to create a dramatic graphic impact. The background was kept blue so that the three letters remain the central focal point.